California Dreaming

chinatown
Just got back from the most amazing trip to California. It’s funny. For years, things were so UNDER THE WEATHER, that I was mostly just TREADING WATER…just kinda hanging on and waiting for things to get better. But lately, things have been CHANGING DRAMATICALLY. It’s pretty wild. It’s so surreal that I keep thinking I’m going to wake up. But I have pictures. So it must have really happened.

rainbowI actually hadn’t intended for this to be a business trip. I just went out because my boyfriend was doing sound at OUTSIDELANDS FESTIVAL which was pretty amazing in itself. But since I was in town, I figured I’d stop by RAINBOW GROCERY, the store that’s been carrying our cheese. Can I just say how much I love Rainbow? Here I am at the entrance. Rainbow is an amazing worker owned cooperative there, and this is the original collective that started it in the 70’s.

gordon edgarThis is Gordon Edgar. He’s the cheese buyer there. But he’s also a celebrity. I didn’t realize this at first.

cheesemongerI wasn’t aware of this until my neighbor, Erik, pointed it out. He was asking me if I was catching a lot of resistance and flak from dairy folks about my cheese. And I was like, ‘Actually, not so far. There’s this guy in San Francisco who’s a dairy cheese guy who’s been super supportive. And since he’s not really a vegan, people seem to be listening to him.’ And he was like, ‘Oh yeah? Who is it?’ And I said, ‘This guy, Gordon Edgar. He wrote this book called Cheesemonger.’ And Erik was like, ‘GORDON EDGAR?! That guy is famous. He’s like the Anthony Bourdain of cheese.’ One thing you should know about Erik, he’s not vegan and definitely not of the audience that my food would attract. But he’s a great drummer. Coming from Erik, this seemed pretty significant.

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And it was. Rainbow sells an amazing amount of cheese. I mean, I’ll literally ship them an order, and they’ll run out in a few days. Gordon even showed me that we have our own clipboard. Because they’ve been keeping a waiting list between orders. It’s crazy! Here I am in front of our cheese display.

veg news hqAfter we stopped at Rainbow, we decided to drop by the VEG NEWS MAGAZINE HEADQUARTERS which is actually really closeby.  I wasn’t actually thinking of stopping by.  But the night before, we were having dinner with our friend, Joslyn.  And I was talking about how great Veg News was.  And she said,’You should stop by and say hello.’  And I thought, ‘You know.  That’s actually a great idea.  I hadn’t even thought of that.’  But it’s not something I would normally do.  Being a little nervous about things like that.  Well, when we got home from dinner there was an email from Veg News.  Saying there was a new issue coming out next week that I might want to take a look at.  So that seemed like a sign.

editor's pickThe next day, we stopped by. And what an amazing moment that was. They had the new issue, and it was hot of the presses. Not even on newsstands yet. It should be coming out this week actually. There’s a taste test in there. Comparing our brand with Dr. Cow’s and Daiya cheese. These are two much bigger and more established companies. Our brand got the editor’s pick! I couldn’t believe it! What an amazing day. I’ve been on cloud nine ever since. I even came home to a letter that I was being audited. And that didn’t even bother me. It apparently looks fishy that I didn’t make any money last year. I wonder if anybody at the tax office has ever had a health crisis? Because I think it’s pretty par for the course for it to eat up one’s income. Especially when you lose your job as a result. The numbers just don’t add up. I mean, everybody seems to know that except the IRS and the insurance companies. Right? You’d think they wouldn’t add more trauma to a bad situation. But anyway, I digress. Because even the IRS can’t stop me now! They might be able to bring down the mob. But they can’t bring down a girl on fire!

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On a side note, there’s still a couple weeks left to vote for the VEGGIE AWARDS. We’ve been nominated in the ‘Best Vegan Cheese’ category. We are up against some pretty big guns that are literally available in every store. So, it’s a little like David vs. Goliath. But you never know. Stranger things have happened lately. So, please vote for us!

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